The race for the workshop customer of the future has begun
Already 29 percent of all buyers of car parts order online*. And the trend is rising rapidly. The megatrend of digitalisation is taking hold of the automotive aftermarket. Several hundred million euros in turnover are already being generated today through pure automotive parts shops. Workshop and service portals are the next logical step in order to win against the competition. Added value through optimal service is the best way to retain customers.
These workshop portals are thus increasingly securing direct access to the customer. The Commerce-Plattforms required for this are now also available for medium-sized businesses. They are based on mature enterprise technologies combined with reliable functional modules. The digital components can be individually combined to create a perfect customer journey. Robust in the transaction of business processes, flexible in the design of business models.
*Study by KANTAR TNS: „Die Online-Nachfrage nach Autoteilen steigt“
Workshop and service portals for optimal customer service
For manufacturers, cooperatives or branch networks, the establishment of a workshop portal or online marketplace offers an ideal platform for strong partnerships. Together, they further develop their established customer service for a digital future. After all, many providers and a wide range of products are equally attractive for end customers and workshops.
Service makes the difference. In addition to the pure sale of automotive spare parts, service portal also offer comprehensive workshop services. The tried and tested installation of spare parts, but also, for example, complete customer services and maintenance intervals. Additional services can be booked at any time – if desired, also via app.