Selfservice portals
Create a digital interface to your B2B customers with a selfservice portal.
You are a manufacturer or wholesaler of technically complex products in need of explanation in an industry such as the automotive aftermarket or mechanical engineering?! Find out here how a selfservice portal functions as a digital contact point and permanent interface to your B2B customers. Business customers can use it to inform themselves and also order directly. At the same time, your service employees are relieved and additional business is generated. For this, rely on a proven high-tech platform from Speed4Trade. This will give you the decisive competitive leverage, long-term customer loyalty and new sales potential.
B2B customers want to solve routine issues themselves - 24/7
With a selfservice portal, you actively involve your customers in processes and address their frequent need to be able to solve problems themselves. Customers can order spare parts online, confirm delivery dates or plan the upcoming repair date for the machine in use. And all of these 24 hours a day, 7 days a week. In addition, all routine activities such as viewing service tickets or the order history are covered in a cost-saving manner on both sides
- Developing new sales potential through cross- and up-selling offers
- Selfservice creates service standards and offers help for self-help (24/7)
- Costs for customer contact are reduced, as customers are actively involved in processes.
- Selfservice creates customer loyalty and increases customer satisfaction
B2B customers need access to a wide range of information
Via a selfservice portal, demanding B2B customers can access important information around the clock. And without having to wait for an answer by e-mail or telephone. In the B2B sector, a diverse pool of information often needs to be mapped around technical specifications, attributes, shapes and dimensions. This also includes contact points, sales documents, advertising material, product catalogues or repair and installation instructions. All of this must be made available in multimedia form (text, images, video, etc.).
- Provision of sales documents, installation instructions, FAQs, customized documents
- Access to spare parts catalogues, detailed parts information and media database
- Optimal access to suitable contact points and contact persons (e.g. for complaints)
- Digital information pool relieves service employees
We are happy to be a long-term implementation partner for your digital project.
Digitalized sales processes lower costs and reduce errors
- Automated sale of wear parts, consumables or merchandising
- Supports price lists, stock levels, delivery & tracking status, common payment methods, Click & Collect
- Reduces errors in routine operations and frees up resources for A-customers
- Online wizards, configurators and live chats speed up ordering processes
Integrate customer service processes perfectly digitally
In B2B business, what happens after the purchase is also crucial for the success of the business relationship. Digitizing customer service holds valuable and often still untapped potential for additional business. Via a selfservice portal, the customer can act immediately when a problem arises – be it via digital appointment, service ticket or remote service.
- 24/7 service and integrated contact options, e.g. via chat, forum or premium hotline
- Integrated appointment calendar for planning maintenance appointments
- Remote services e.g. for machine monitoring with intelligent maintenance messages
- Sophisticated role and rights system serves a wide range of user groups
Highly flexible and user-friendly front end for your service portal
Despite all the functional diversity, a user-friendly interface is of particular importance. B2B customers today expect a similarly intuitive shopping experience as they are used to in the B2C sector. This is supplemented by B2B-specific enhancements.
- Dynamic front end optimized for tablet and smartphone (Responsive Design or App).
- Display of usage lists and compatibilities to vehicles, machines, assemblies, etc.
- Exploded views or 3D representations
- Intelligent onsite search via product features, numbers and flexible product filters
A future-proof service portal is optimally integrated within the IT infrastructure
A globally positioned portal already supports scalable business models, fast onboarding and high efficiency in service at its core. The potential of a selfservice portal only comes to fruition when all processes are interlinked and surrounding systems communicate perfectly. For example, a service portal feeds on data from the neighboring ERP system.
- Strong core for reliable mapping of complex processes
- Flexible plug-in and connector technology enables integration of best-in-class applications
- Integrated adapter for established ERP systems (e.g. SAP, Microsoft, SAGE)
Your IT department will be thrilled
- Use of the latest development tools and test procedures
- Reliable Java Enterprise technology at the core
- Platform-independent client-server technology (UNIX, Windows)
- Highly dynamic virtualization up to operation in the Amazon Cloud
- Various database connectors available (MySQL, MS-SQL, Oracle)
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Read here in our white papers which criteria determine the success of digital B2B or B2C platforms.
Read here in our white papers which criteria determine the success of digital B2B or B2C platforms.
