Online shop B2B

B2B trade: Not too late, but high time for the right enterprise solution

B2B online purchases are continuously increasing. The business customer expects a shopping experience like the one he knows from the leading B2C shops and marketplaces (consumerization). The boundaries of classic B2B commerce must be extended towards the customer with B2B shops and portals. A solid Commerce-Plattform forms the basis for further turnover.

Acquiring and retaining customers with B2B portals

Specialized sub-shops, rapid onboarding of further business areas and brands as well as international rollouts as a driver for further growth
Tapping into new customer groups
Opportunity for manufacturers and wholesalers to position brands and assortments in a targeted way
Internationalization and diversification are facilitated

Self-service offerings increase customer satisfaction in B2B

The self-service-oriented business customer expects digital solutions for information, sales and customer service processes – around the clock. This can only be achieved with modern eCommerce technologies and platforms. User-friendly interfaces paired with B2B-specific functions in order processing, approval workflows and price management as well as after-sales processes lead to success.

Create targeted customer loyalty in B2B

Establish additional services: e.g. transparent order status, shipment tracking, inventory reports, service data and downloads for instructions
Self-service functions relieve customer service of standard procedures and increase customer satisfaction
Online assistants, configurators and live chats speed up ordering processes
More time for intensive consultation with customers with sales potential
Up- and cross-selling or bundle and set recommendations

We are happy to be a long-term implementation partner for your digital project.

B2B online shop: Automated processes lower costs and reduce failures

Digital transformation is essentially nothing more than the optimization of business processes with internet technologies. In B2B sales, the focus is on pre-sales, sales and after-sales processes. Implementing a “simple” B2B shop is too short-sighted. What is required is a linkage and coordination of all information, sales and customer service processes. The goal is to increase productivity and efficiency through the integration and automation of work processes within the B2B platform.

The claim: Thinking processes from the customer

Digital tools and solutions break down barriers in communication
The opportunity: transforming identified "pain points" into positive shopping experiences
Welcome side effect: errors are significantly reduced through automated processes
Result: Cost savings through transparent, integrated and automated processes

Order processing (order management) and approval workflows in B2B trade

It all starts with the request for quotation (RFQ) and the purchase order request (BANF). At best, the buyer starts the ordering process from his purchasing system (e.g. SAP PunchOut). There he makes the selection via the purchasing portal and completes the shopping basket via the release and order workflow in his own, internal system.

Purchasing and budget limits per user, group or period, cost centres and PO numbers (Purchase Order Number) are supported. The automation of processes based on the EDI and OCI transmission protocols are standard here.

This is how the ordering process is perfected in the B2B sector

Fast order for existing customers
Display of current availability or delivery times with simultaneous connection of several centralized, decentralized, consignment or dropshipping warehouses
Automated delivery to customer warehouses through intelligent stock algorithms
Electronic invoicing and transparent order status through confirmation of order receipt, dispatch, payment or even returns and credit notes

Highly flexible and user-friendly frontend in the B2B portal

With all the functional diversity, a user-friendly user interface is of particular importance. Functions learned from B2C trade (keyword: consumerization) are also obligatory in B2B business. These are supplemented by B2B-specific extensions.

Integrated services for easy handling in B2B eCommerce

Dynamic frontend optimized for tablet and smartphone (responsive web design or app)
Display of usage lists and compatibilities for systems, machines, devices, assemblies, spare parts, accessories and consumables
Flexible product filters
Exploded views or 3D representations
Intelligent onsite search via product features and numbers (e.g. material or assembly)

Features of a global B2B platform: future-proof, scalable, international

Thinking about tomorrow today. New customer groups, new countries. A globally positioned B2B platform already supports scalable business models at its core. Set up as a multi- or sub-shop system, the platform avoids redundant developments.

Fast onboarding and high efficiency in service accelerate the introduction of new brands and business areas as well as international rollouts. The basis: agile development, test and go-live processes. Result: Pole position for new market trends and changed customer behaviour.

Strong core for reliable mapping of complex processes

High level of automation and end-to-end processes
Flexible plug-in and connector technology enables integration of best-in-class applications
Existing foundation for special functions accelerates time-to-market
Integrated adapter for established ERP systems (e.g. SAP, Microsoft, SAGE)

Your IT department will be thrilled

Our customers regularly manage several hundred thousand items in B2B and B2C trade in a highly dynamic competitive environment. A stable and robust system is an absolute must. Perfect integration of your IT systems gives you the decisive edge. Secure connections to the most important company systems and efficient automation are the key success factors.

Flexible connection variants (web service, API, FTP) to your internal IT infrastructure also enable the integration of older systems (legacy systems). As an Integration Service Provider, we can draw on over 15 years of experience in networking a wide variety of systems and platforms. Whether SAP OCI (Open Catalog Interface) or EDI connections, XML via SOAP or JSON or simple CSV files: We connect worlds.