AA-STARS 2026 study
Demand in Europe's online car parts shops
Data instead of gut feeling
How is demand developing in the European online automotive parts trade? And where is it worth looking beyond the average? AA-STARS 2026 provides the answers. The market and ranking study analyses how B2C online shops for car parts are developing across Europe and in 23 selected countries based on visitor frequency. The study shows that not all of Europe is the same. While demand is declining overall, individual markets stand out clearly from the overall trend.
AA-STARS 2026 study
Demand in Europe's online car parts shops
Data instead of gut feeling
How is demand developing in the European online automotive parts trade? And where is it worth looking beyond the average? AA-STARS 2026 provides the answers. The market and ranking study analyses how B2C online shops for car parts are developing across Europe and in 23 selected countries based on visitor frequency. The study shows that not all of Europe is the same. While demand is declining overall, individual markets stand out clearly from the overall trend.
What AA-STARS 2026 does
AA-STARS 2026 identifies the ten online shops with the highest demand per country and for Europe as a whole. The study highlights winners and losers and classifies market developments in comparison with the previous year. This is supplemented by detailed country dossiers with assessments of the future dynamics of national markets.
This study is aimed at decision-makers in trade and industry who are responsible for digital business models in the automotive aftermarket.
Why is it worth downloading?
AA-STARS 2026 is based on measurable demand, clear comparisons and a consistent methodology. The study helps to assess markets realistically, identify risks and evaluate opportunities in a targeted manner.
What to expect in the study
What to expect in the study
- Unique study for Europe’s online automotive parts market
- Demand trends in B2C shops for the parts segment
- Rankings of the most popular B2C online shops for car parts in Europe
- Country comparisons for 23 European markets (new: including Turkey)
- Indications of where demand is growing, stagnating or shifting
- Expanded index with a total of 2,813 parts shops (972 additional shops) thanks to updated market research
- Classification of external influencing factors such as consumer confidence, vehicle stock and vehicle age
AA-STARS 2026: Download now!
About the AA-STARS study – Automotive Shop Index
About the AA-STARS study – Automotive Shop Index
About the AA-STARS study – Automotive Shop Index
Make better decisions – with Speed4Trade Analytics
AA-STARS stands for Automotive Aftersales Speed4Trade Auto Parts and Tyre (German: Reifen) Shops. The study analyses demand trends in B2C online shops visible to buyers across Europe. The index includes rankings of the top shops in the markets under review.
The shop ranking is compiled annually using an intelligent algorithm developed by Speed4Trade. In addition to the status quo, the reports also highlight market dynamics by comparing them with the previous year.
The AA-STARS study helps with specific questions:
- Where is it worth investing in e-commerce?
- Which countries show real online demand?
- How visible are competitors in the digital space?
- Which market logics differ significantly from country to country?
The study provides guidance for strategy, market entry, prioritisation and resource planning.
Here you will find the AA-STARS study papers from previous years.