Marketplace connection – Sell effectively where your customers are
Sell where your customers are searching – on eBay, Amazon, DAPARTO, TYRE24, Kaufland.de and other marketplaces!
Seamlessly connect all important online marketplaces with minimal effort – this is how marketplace connection works in our Speed4Trade CONNECT solution. A single middleware handles communication between your ERP system and the marketplaces and ensures real-time data exchange and synchronisation.
Our integration platform offers interfaces to the largest and best-known online marketplaces in the world.
Table of contents
- Currently connected online marketplaces
- Your advantages of online marketplaces
- Low risk, plenty of opportunities
- Customise individually – distribute automatically
- One solution for all sales channels
- Mark and refine offers for each sales channel
- Marketplace integration in just a few steps!
- Reliable parts identification and accurate search results
- Sales planning and automated listing
- Control of order processing
- Support for customer communication and after-sales processes
- Buying behaviour has changed
- What does that mean for retailers?
Currently connected online marketplaces
B2B online marketplaces
B2C online marketplaces
We will show you how to quickly connect new marketplaces.
Your advantages
- Additional sales channels added quickly
- Minimal personnel and financial effort for setup and customisation
- Full automation; systematic and reliable integration into existing processes
- Modular design
- Maximum flexibility and customisation possible
Low risk, plenty of opportunities
Stock levels, offers, orders, and communication are all exchanged and synchronised bidirectionally. Speed4Trade CONNECT enables continuous and complete integration of your ERP systems with the marketplaces – including real-time synchronisation and data exchange. And in the background, we ensure that everything remains up to date from a technical perspective.
You can take advantage of the wide reach and strong brand recognition of major platforms quickly, with minimal technical effort and low investment risk – a great extension to your own online shop! The modular structure allows you to add new channels in just a few steps.
With Speed4Trade CONNECT, you can apply your own terms on each marketplace and adapt all offers to the specific requirements and possibilities of each platform – without significant additional effort.
This applies, for example, to the display of meta data, the structure of offer texts, but also to pricing and offer design, discounts, etc. – everything can be set globally or in a highly granular manner for individual platforms. Tailored entirely to your needs and the requirements of your target groups.
May we introduce Speed4Trade CONNECT?
We would be happy to show you how marketplace integration can also be used for your online business.
Customise individually – distribute automatically
With Speed4Trade CONNECT, you can target different customer groups on various marketplaces using individual sales strategies. To do this, you have access to customised offer templates in your corporate design, for example on eBay, as well as modules and placeholders for texts and product images.
Once you have configured all marketplace-specific settings (e.g. categories, prices, payment methods, shipping costs or special attributes), automation takes care of most of the work for you. This ensures that even extensive product ranges are transferred securely.
The interactive stock reconciliation then synchronises inventory levels and quantity distribution across all marketplaces and other sales channels.
Thanks to the modular middleware, changes to your sales strategy can be flexibly implemented via the interfaces. You benefit from an e-commerce model tailored to your needs and a reliable system that is always up to date.
Effective product listing with Speed4Trade CONNECT
- Individual sales strategies possible
- Listing templates, modules, and placeholders for appealing offers
- Stock synchronisation prevents overselling
One solution for all sales channels
With a central middleware, you can connect to all major online marketplaces where your customers are active. With Speed4Trade CONNECT, you can rely on efficient processes and seamless marketplace integration through proven interfaces.
Thanks to flexibly programmable interfaces (APIs), e-commerce processes can be seamlessly integrated into the ERP user interface of systems such as SAP and others. The result: highly automated, integrated product and transaction management across all channels.
Do you want to test new markets and explore new opportunities? Online marketplaces allow you to test whether new regional and international sales opportunities can be developed in a promising way with minimal effort.
Scalable high performance with Speed4Trade CONNECT
Our marketplace connection solution can easily handle large amounts of data and scales even with extreme customisation. We support customers with over 3 million items who generate more than 500,000 orders per month via their marketplace connections.
Mark and refine offers specifically for each channel
Your products are complex and can be described in many different ways – but not every categorisation fits every platform. On a general B2C platform like Amazon, different attributes may be suitable than on a specialised B2B marketplace such as ALFAH Parts.
To refine attribute-rich product ranges for digital commerce, an agile middleware is essential. Similar to a PIM (product information management) system, attributes are adapted (mapped) for each individual marketplace independently of your ERP and then automatically displayed for each specific channel. Freely definable attribute names and values, along with smart attribute sets, ensure targeted and well-classified product listings – while the data in your ERP system remains unaffected. This prevents inconsistent data.
The database for sales-promoting attributes can originate from an ERP system such as SAP or specific parts catalogues such as TecDoc for automotive spare parts. Time-consuming manual multiple attribute maintenance, which multiplies with each additional sales channel, is no longer necessary.
This allows you to implement efficient multichannel strategies with minimal effort, ensuring your products are discovered in the best possible way.
Marketplace integration in just a few steps!
The very first steps in using Speed4Trade CONNECT require a bit of time and care, so that you can later benefit more easily and quickly from the advantages of the middleware and our modular connection to online marketplaces such as eBay, Amazon, or Tyre24.
Step 1: Check systems & prepare middleware
Together with you, we review and assess the systems you use (e.g. ERP, PIM) and prepare the implementation of the Speed4Trade CONNECT middleware. Thanks to our many years of experience and existing modular integrations with common ERP systems, we focus on tailoring the solution to your specific requirements.
Step 2: Test integration and secure dataflow
The connection to your systems is thoroughly tested to ensure smooth two-way data flow and trouble-free operation in daily business.
Step 3: Connect marketplaces & go live
You are now ready to get started and can connect your first online marketplace! We are happy to support you in the initial steps of adapting your product information and offers to the new platform. This way, we ensure that you quickly feel at home using the middleware.
Still have questions afterwards? Of course, we’re happy to assist you and support you with any challenges or adjustments!
Reliable, user-friendly, scalable
Let us show you how to use the middleware. We are also happy to clarify in an initial consultation that Speed4Trade CONNECT is compatible with your IT systems and can process your product catalogues without any issues.
Reliable parts identification and precise search results
Especially in the automotive parts trade, it is essential that your listings are easy to find and contain complete information. Only then do you have a real chance of selling on leading online marketplaces such as eBay, Amazon, or DAPARTO.
TecDoc Catalogue data integration in Speed4Trade CONNECT
Integrating data from the TecDoc Catalogue makes it possible to use complete and complex product information efficiently across platforms. As a parts dealer, you can use the Speed4Trade CONNECT middleware to automatically generate detailed listings enriched with images, vehicle compatibility tables, and text attributes.
This ensures reliable parts identification and precise search results. Such data enrichment creates listings that have a positive impact on your sales figures.
Sales planning and automated listing
With Speed4Trade CONNECT, you can reach different customer groups using individually tailored sales strategies. Within the middleware, we provide you with customised listing templates – in your corporate design (eBay) – including modules and placeholders for text and product images.
At the same time, you can tailor categories, prices, payment methods, shipping costs, and other attributes individually for each marketplace. And with interactive stock reconciliation, the middleware ensures that inventory levels and quantity distribution are synchronised across all marketplaces and additional sales channels.
Effective product listing with Speed4Trade CONNECT
- Individual sales strategies possible
- Listing templates (eBay), modules, and placeholders for appealing offers
- Stock synchronisation prevents overselling
Control of order processing
Speed4Trade CONNECT provides you with an overview in a central system: all orders can be filtered by marketplace. The integration platform automatically retrieves all orders placed in the online shop and on marketplaces via an interface. This is a basic requirement for the fast dispatch of goods.
Centrally manage order processing in a single software solution
- Manage data within a central system
- Filter orders/purchases by marketplace
- Full support for all order workflows
Support for customer communication and after-sales processes
Speed4Trade CONNECT enables automatic communication with prospective and existing buyers, for example through status updates. In the after-sales area, processes that follow the purchase are managed and largely automated. You can make use of rating templates and define the point in time at which a positive review should be submitted to an eBay buyer. Topics such as cancelled orders or various discrepancies are also covered in this area, ensuring that you always maintain full control.
Benefit from online marketplaces with extensive reach
- Generate new sales opportunities
- Rapidly increase visibility and visitor numbers
- Minimise data management workload
- End-to-end processes
Buying behaviour has changed
Digitalisation and the success of e-commerce have changed — and continue to change — customer behaviour across all areas of the economy, both in the B2B and B2C sectors.
They compare prices, delivery times and service – and increasingly use online marketplaces where different providers offer similar products, making direct comparison possible.
What does that mean for retailers?
For you as a company, this means that you should offer your products and listings directly across as many platforms as possible. Whether on online marketplaces such as Amazon, eBay and Otto Market, or on specialised B2B platforms like Tyre24 and ALFAH Parts – if your products are not listed there, they remain invisible to many customers.
But how can you manage this without the effort of maintaining multiple marketplaces with varying requirements spiralling out of control? Meet the challenges of today’s digital purchasing landscape with the right digital strategy – connect your ERP system to all relevant marketplaces via a central middleware. We’ll show you how this creates real advantages and what you should keep in mind.
Scalable. Modular. Integrated. Experience Speed4Trade CONNECT.
Our tried-and-tested, flexible solution for integrating online marketplaces offers everything you need to grow your sales successfully. See the power of our middleware, Speed4Trade CONNECT, in action – we’d be delighted to show you more.
Excerpt from our customer references
The Speed4Trade experts have successfully delivered a wide range of customer projects.
Speed4Trade: Your partner for successful digital platforms since 2005
For more than 20 years, we have been guiding our clients through all phases of their digital transformation, enabling them to build closer customer relationships and boost sales – efficiently, securely, and with reduced costs.
Discover our e-commerce solution for marketplace integration and get expert, no-obligation advice from the Speed4Trade team.
