Service portal and marketplace

The race for the garage customer of the
future has begun

Already 29 percent of all buyers of car parts order online*. The trend is rising rapidly. The megatrend of digitisation is affecting the automotive aftermarket. Today, several hundred million euros in sales are already being achieved via pure automotive parts shops. Workshop and service portals are the next logical step to win in this competition. Added value through optimal service is the best way to customer loyalty.

These Workshop portals increasingly ensure direct access to the customer. The Commerce Platforms necessary for it are now also available for the middle class. The foundation is provided by mature enterprise technologies combined with reliable function modules. The digital components can be individually combined to form a perfect customer journey. Robust in the transaction of business processes, flexible in the design of business models.

*Study by KANTAR TNS: „Die Online-Nachfrage nach Autoteilen steigt“

  • Workshop and service portals for optimum customer service

    The establishment of a workshop portal or online marketplace offers manufacturers, cooperations or branch networks an ideal platform for strong partnerships. Together they develop their established customer service for a digital future. Because: Many providers and a large assortment selection are equally attractive for final customers and workshops. Service portals offer beside the pure sales of automotive spare parts also extensive workshop services. The proven installation of spare parts, but also complete customer services and maintenance intervals, for example. Further services can be added at any time – if desired, also by App.

    How can we support you?

  • Workshop and service portals
  • Many things are possible
    in the service portal:

    • Appointment agreement with the workshop

    • Routing function to the branch/workshop

    • Garage function (portal remembers data on customer vehicle)

    • Online product configuration (e.g. tyre-rim configurator)

    • Fleet management

    • Car rental

    • Tyre storage

    • And much more …

Commerce Platforms are the marketplaces of the future

Many suppliers, large assortment and services of the extra class: online marketplaces are the future. A central online portal bundles many advantages for providers and customers. The strong alliance of providers results in less expenditure and costs for the individual seller. The online advertisement can be played out together and purposefully on the marketplace – for maximum effect. The individuality of the providers is maintained through own presentations of products, services and branches.

A modern Commerce Platform offers scope for many strategic solutions and business models. The integration of diverse product catalogues and a wide variety of data suppliers provides a solid database. Flexible price calculations make B2B and B2C business models possible. Whether fixed price lists for assembly work or individual cost estimates, the platform is tailored to your future strategies. Combine the advantages of online marketplaces with the strengths of the stationary branch business – with your own workshops or in association with partners.

The customer benefits from comprehensive
services that inspire:

  • Large assortment through various suppliers

  • Multi-vendor per offer in the sense of a price comparison

  • Regional search of individual workshops and branches

  • Product/workshop results depending on the user’s location

  • Stationary services become visible to customers online

  • Click & Collect: Delivery of the goods directly to the workshop or branch

  • User-specific service functions can be added at any time

  • In which project may we accompany you?

  • Contact us

Your success factors with B2B and B2C Commerce Platforms in the automotive aftermarket

Speed gives you a head start: consulting, conception, design, implementation and integration directly from the software manufacturer is the base. On top of this, there are also future-oriented technologies – adaptable, flexible and scalable – which means investment security.

The specially for the automotive aftermarket developed Commerce Platform proves itself especially with high visitor traffic on the portal. The high-performance system combines a strong engine at its core with Java enterprise technology and efficient lightweight construction via Microservices. Guaranteed safe, stable and high-performing.

  • Acting successfully, services included:

    • Component based: Individually scalable depending on business scenarios

    • Dynamic Responsive Frontend for all display formats and the Internet of Things

    • Extended search and filter functions for automotive parts assortments

    • Product configurators flexibly adaptable, e.g. complete wheel configurator

    • Efficient module integration in individual dealer design

    • Product data management/PIM module for central data enhancement

    • Connection to proven parts catalogues such as TecDoc

    • Performant output of vehicle compatibility

    • Continuous integration of service modules (e.g. assembly services)

    • And much more …

  • Download whitepaper

    Here you can read which twelve success factors determine the success
    of digital B2C or B2B trading platforms in the automotive aftermarket.

    View 12 keys to success!
  • Your digital project
    in focus!

    In which projects can we support you?

    Contact us

These customers already use our solutions