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Theme dossier: B2B-commerce
Impulses, expert tips and pratical cases for manufacturers & wholesalers
B2B commerce has been undergoing enormous change for some time now. Digitally savvy business customers, multiple crises and immense cost pressure are forcing companies to digitize. What is often lacking: time, personnel and expertise. But there is no way around it. After all, only companies that operate digitally and close to their customers will survive in the future. Digital platforms that optimally support your B2B customers in the selection, configuration and use of your products are in demand.
B2B commerce – act digitally, close to the customer.
We have therefore dedicated an entire dossier to the topic of “B2B commerce – acting digitally and customer-oriented.”. It sheds light on the drivers of change that B2B managers should address in detail. It offers fields of action to get closer to today’s business customers.
Immerse yourself in promising strategies and effetive measures. And draw new ideas for your digital project from inspiring practical cases and expert tips!